In the Press

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In the Press

All of our hard work has gotten noticed by all kinds of news outlets and magazines.

  • in the news
  • ShopInPrivate in Maxim, Money Score and Psychology Today
  • Some of's Accolades On The TV - Again!

    The TV News always seems to be something you do NOT want to appear on. It seems that many news appearances are related to being run over by a truck or having your house burn down. Fortunately for us, our TV News appearance was in a piece about successful businesses. The show included shots of our warehouse, employees, and even an interview. On The TV

    Around here we always thought the T.V. was just for watching. Suddenly people on the T.V. were talking about us. Yee Haa! We are famous now. The X-Show on FX said that we are a great place to shop for personal items (like jock itch products). We are trying to get the X-Show nominated for an Emmy. On The Radio

    Just before Valentine's Day we were conducting radio interviews. We made appearance on 9 different morning shows accross the country. It was lots of fun and many people said they heard us.

    Crain's Detroit Business

    Crain's Detroit Business is a local business magazine that covers happenings in our area. Crain's did a piece about our success in Late January of 2001. It was nice to be recognized locally.

    Holy Crap We Were In The Wall Street Journal - Again

    Once again the Wall Street Journal mentioned us. They bought a clothes steamer from us in a comparison test. We thought it was funny when were mentioned the first time. This time we are starting to get a little egotistical. Maybe not.

    Small Business Computing Quotes Us ... Repeatedly

    Any magazine called Small Business Computing seems like our kind of publication. We are fairly small (7 employees) and we have computers. The December issue includes an article about customer service and return policies. We are quoted a number of times about our return service and our experience keeping customers happy. Normally we buy two frames for the articles, one frame for the cover of the magazine and one frame for the article. This time we had to buy three frames because the article was two pages long. Yee-Haa!.

    Holy Crap We Were In The Wall Street Journal

    Tom (he owns the business) joined a highfalutin entrepreneurs club. The highfalutin entrepreneurs club put someone from the Wall Street Journal in touch with him. On Monday November 27th the Journal published an article about entrepreneurs that started businesses while working for someone else. Tom was mentioned first in the article. His Mom was very proud.

    Time Digital Names one of the 700 best Internet Shopping Sites.

    The December issue of Time Digital (a monthly publication by the Time Magazine people) included an article about online shops. The article listed the top 700 online retailers. was included in the health section. We are very proud!

    The Detroit News Covers

    In Late October The Detroit News profiled our business. The profile included quotes from Tom and Angela and showed a photograph of most of our team in our warehouse. The article was approximately 20 paragraphs long and required an entire page in the business section of the paper.

    Money Magazine Mentions

    In the April 2000 Issue (page 32) Money Magazine profiled our business. For a small company like ours, a mention in Money Magazine is certainly something to be happy about. You'll have to read the article yourself to see where they called our President, Tom Nardone a "Net Loser". In a recent press-release Tom declared "I am broke" and Money magazine responded.

    "Nardone's business - an online drugstore that sells "private" products such as Ex-Lax and Rogaine - is growing steadily. Trouble is, private investors have been put off by the "sensual products"... Another problem: Nardone promises customer anonymity, so he can't make money by selling the mailing list or with direct e-mail ads. "

    We certainly agree with that. Unfortunately, their analysis is based mainly on the common belief that internet companies need to harass their customers into coming back. Here at we know that customer service, complete privacy and a comprehensive selection are the key to success. We've been growing steadily since August of 1998 as proof.

    Sometimes being called a "Net Loser" isn't so bad. We actually liked the article and have hung a framed copy on our office wall. We are acquiring quite a few lately.

    Walking Magazine Calls "Worth Noting"

    Walking magazine calls "worth noting" in their page about interesting businesses and products. The magazine goes on to say:

    "Sweet Anonymity Trying to ignore that itch, rash, or unwanted hair just so you don't have to make an embarrassing trip to the drug store? The site mails you the creams, potions, and devices you'd rather keep to yourself."

    We couldn't have said it any better. Receives Yahoo Shopping's
    Top Service Award.

    In the words of Yahoo Shopping:

    "The star is a sign of superlative quality.

    It means that the store is participating in our Customer Rating Program, and that customers who have ordered from that store have given it the highest ratings.

    Nearly all Yahoo! stores have good customer satisfaction ratings, but those with a star are the best of the best, with at least 95% positive ratings."

    Here at we are very proud of our star and have started to show it with our logo on every page. makes the pages of Business Week Magazine.

    We could tell you that was mentioned in Business Week Magazine's "The Info Tech 100 - The World's Best Performers" issue. That statement would only be partially true. We were in that issue but we were not the subject of that article. We did however manage to get some coverage because our president wrote about our experiences with efficient marketing for an internet business. Business Week liked the letter and published it. (It's the June 21st, 1999 issue). makes the news in Psychology Today.

    We were feeling a little depressed, but Psychology today came to the rescue. The June/July issue of Psychology Today discusses Shopinprivate in the News section (page 12). Not only do they discuss our privacy policies and review the service that we offer, but they even had a Ph.D. in Psychology give some comments about our business. Suddenly we feel much better.

    Success Magazine Profiles in an article entitle "Selling Secrets".

    This article was one of our favorites (April 1999 issue, page 154). It is endearing to us because of the interesting opening line:

    "Not many people want to be the first thing you think of when it comes to hemorrhoids, warts, and yeast infections, but Thomas Nardone doesn't mind". They are right, I don't mind says Tom. The article concludes by saying:

    "Nice - and smart - is what you might call their privacy policy. No customer data are shared with or sold to anyone else. "We'll succeed or fail on one thing", vows Nardone, "that customers believe their secret is safe with"

    We are flattered.

    In Style Magazine Recommends for Valentines Purchases.

    In the February issue of In-Style magazine received its first nationwide media coverage. The title of the article was "Red Hot & Electronic" and it suggested four websites for Valentine's day purchase. Our site was mentioned for the sensual section. In Style also mentioned our ease of use, speed and of course our privacy policy as a reasons to shop in private.

    Shopinprivate Makes The Front Page of The Local Paper

    Twas the day before Christmas, 1998. It must have been a slow news day in South East Michigan because we made the front page, center column of the local paper. "Saving Face on The Net" was the title of the article. It spanned almost a full page and continued onto page 12.

    Looking back on that article it seems like small potatoes, but we have a framed copy on the office wall. It did have a color photo of all of the employees (just Tom at the time).

    Shopinprivate continues to attract media coverage. Look for more items in the future.

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